Capital Ads Succeeding with Amazon Ads
Amazon is the largest eCommerce platform globally, and the number of businesses utilizing its advertising platform is rapidly increasing. Don’t get left behind—take advantage of this opportunity.
Why Advertise with
Amazon Ads?
Similar to Google Ads, Amazon Ads is a pay-per-click platform that helps businesses boost brand awareness, engage with audiences, and drive revenue. By leveraging Amazon’s extensive reach and trusted shopping environment, you can enhance your advertising impact.
Whether you love it or not, Amazon holds a significant 37.6% share of the eCommerce market in the United States, surpassing major retailers like Walmart, Apple, and eBay (Statista, November 2023).
Businesses using Amazon Ads benefit from targeting users who are already in a buying mindset, increasing the likelihood of conversions. The high visibility of ad placements allows brands to differentiate themselves from competitors and capture valuable sales.
Capital Ads Amazon Ads Services for Your Business:
- Seamlessly incorporate Amazon Ads into your PPC strategy
- Boost visibility for your products to drive more online sales
- Select from a variety of ad options tailored to your goals and budget
Amazon Ads Services from Capital Ads
While Amazon Ads offers numerous benefits, small business owners often struggle to explore the platform, build and manage campaigns, and effectively use various tools and strategies while juggling daily business tasks.
Capital Ads provides a comprehensive range of services to help you create and manage high-performing Amazon Ads campaigns that drive growth.
What Sets Us Apart?
Data-Driven Approach
At Capital Ads, we focus on two critical metrics—media efficiency ratio (MER) and total advertising cost of sales (TACoS)—to help you assess your entire Amazon selling program. This includes evaluating organic sales driven by improved ad rank, which many advertisers often overlook.
Our team integrates advertising campaigns across Amazon, Facebook, and Google Ads to direct high-quality traffic to your listings from both within and outside Amazon, while also tracking conversions and reducing advertising overlap.
Account Structure
We create an Amazon Ads account structure that leverages all available campaign types and ad formats (including video) that are underutilized by your competitors.
Ad Products (Campaign Types):
- Sponsored Products: CPC ads promoting individual product listings on Amazon to enhance visibility
- Sponsored Brands (formerly Headline Search Ads): CPC ads that highlight your brand and product portfolio
- Sponsored Display: CPS/vCPM ads that appear on and off Amazon to boost awareness and consideration
- Video Ads: Streaming TV and online video ads that showcase your brand
Listing Optimization
In addition to helping you collect reviews and build high-converting Amazon pages, Capital Ads will refine your product titles and descriptions to improve visibility in Amazon search results. We can also set up automated review requests to be sent to customers post-purchase.
Performance Optimization
Capital Ads saves you time by handling bid optimization and target expansion.
With many Amazon advertising accounts having thousands of targets, regular optimization is crucial. We perform hundreds of optimization actions each week to maximize your sales opportunities.
Our team ensures you’re prepared for growth by continuously analyzing search terms and matched target reports to find new targets for your campaigns.
Let’s Discuss Your Amazon Ads Goals
Schedule a call with us to explore your marketing objectives and discover how we can support your growth. The consultation is entirely free and comes with no obligation.